2011 FNB – The Ant and the Whistling Thorn Tree


400 delegates at FNB’s Premier conference, will participate in a live public artwork conceptualised and designed by Such Initiative. The event takes place on Friday  24th June at Emperor’s Palace. Each of the 400 participants will hold a striped blanket over their heads and stand in orchestrated positions on a grid to create a series of images, which speak to the content of the conference and FNB’s branding. The blankets will subsequently be donated to the homeless.


Prepping in the studio.

Prepping at the venue

Participants lining up

Two video clips.